In 1992 at the age of 24 I created the company BOA. We started distributing the most rebellious and controversial artists, outside of the standard commercial music market, working with counterculture and daring projects in all styles of music. In 1994 we began working with Spanish hip-hop; organizing festivals, releasing records by big artists, and step by step, after a few years BOA became the most important Spanish speaking hip-hop label of its time. We started to work with our first digital business model from the outset. With all of our experience and knowledge of the sector, and the reinforcement of a great professional team, we created the company ALTAFONTE in 2011. From the beginning, the development of our own technology has always been one of our objectives. I have learned what programming is and how it works, fundamental coding architecture, and I have discovered a new technological world; one of the biggest surprises being that it is tremendously creative. ALTAFONTE works with many big Latin artists and we have 9 offices and local companies in: Spain, Portugal, México, Brasil, Colombia, Peru, Chile, Argentina and US – Miami for the Latin market I identify myself with Altafonte’s 4 fundamental values: Live and feel artistic CREATIVITY; comprehend TECHNOLOGY and innovate; be outstanding and responsible with BUSINESS and act with TRAN SPARENCY and proper ethics at all times.
