In my childhood I studied music at the National School of Music of the UNAM and since then it has been my passion and my reason for living. I started working there when I was 17 years old as the person in charge of the musical forum called: ""El Pendulo"". A seed forum for the singer-songwriter and independent folklore circuit in Mexico. Professionally I started my career at Warner Music Mexico, as a business manager for almost a decade. Once the ""transnational"" learning process was completed, I began to develop my independent spirit and fell in love with this path, directing my efforts for the last 15 years to generate the greatest impact on the careers of artists and companies from various countries in Mexico. Advisor and consultant to a large number of artists and managers negotiating things such as : record labels, film, sponsorship, management. Founder and director of the label Terricolas Imbeciles, managing the work in Mexico of artists such as Pixies, Faith no More, The XX, Bomba Estereo, Fabulosos Cadillacs, Austin TV, Gepe, Dorian, The Faint, Izal, Hinds, Vampire Weekend and a long etcetera. Currently I have the privilege of being the director of Altafonte Mexico and the joy of being the programmer of the Momentos Indio stage at the Vive Latino festival.
