Beatriz de la Guardia | Andalucia Music Forum

Beatriz

de

la

Guardia


Planet Events

Beatriz
de
la
Guardia

Planet Events

Directora de Comunicación y Marketing

España



Resume

Music journalist, expert in communication. Holds a degree in Journalism studied in Madrid, and a Master Degree in Music Industry Management from London, she did her thesis on the ""Street Team"" movement which was echoed by Rolling Stone magazine. She began her musical career collaborating with the EMI record label, promoting groups such as Mando Diao for more than seven years. She also worked in other Swedish music events such as the Swedish Rock Days festival and collaborated in the radio program Backstage. She was music editor at the London newspaper El Iberico until her return to Madrid where she is currently the communications and marketing director of the concert promoter Planet Events @ Live Nation. Throughout her career she has worked on tours from artists such as Maná, Maluma or Paul McCartney. She also collaborates with Ruta 66 magazine as editor and is part of the female duo Cheries DJs, which has performed at festivals such as FIB, Azkena Rock or Low, among others.