Content Manager at Mahou San Miguel where he develops the communication strategy and its implementation within the territories of Gastronomy, Music, Product and Culture for Cervezas Alhambra. Álvaro has held various positions in sectors as diverse as sporting events, consulting in major events, as well as the leisure and entertainment industry, sponsorship management and marketing agencies. Beyond his love of music, he tries to make music a vehicle for brands to communicate their values and personality.
