Rob Challice has over 40 years’ experience in the live music industry as agent, promoter and festival organizer. Rob was one of the co-founders of Coda Agency in 2001; the Coda office is now part of the Wasserman Music Group. Acts represented by Rob include Bon Iver, Cory Wong, Kings of Convenience, Sturgill Simpson, Sujfan Stevens, Toro Y Moi, Warpaint and Yo La Tengo. Rob is also an avid cyclist.