Malfi Dorantes began her career in the music industry 14 years ago as a photographer, journalist, producer and music curator. In 2012, she started the media and public relations agency MalfiCo, becoming one of the first Mexican women dedicated to the promotion of independent music. MalfiCo has worked with Mexican projects such as Vivir Quintana, Sotomayor and Carla Morrison, and international ones such as Whitest Boy Alive, Peter, Bjorn & John and YENDRY. MalfiCo is also in charge of the Media Partnerships for EDC Mexico and Corona Capital GDL festivals together with OCESA. Malfi is also a university professor and advisor to the industry brands ChileMúsica, Music Norway, Export Music Sweden and Music Finland and has also participated as a speaker at festivals such as: By:Larm, Eurosonic and Selector Pro, fostering international relations to spread the importance of the music industry in Mexico.
